Jaguar Land Rover has announced a significant delay in its electric vehicle plans, with the highly anticipated all-electric Jaguar not expected to hit the market until at least the summer of 2026.

Three years ago, the manufacturer unveiled its Reimagine strategy, surprising observers with a commitment to transition the Jaguar brand to an all-electric lineup by 2025.

However, the debut of this new generation of electric Jaguars will only occur in concept form next month, with actual sales pushed back to late summer 2026 at the earliest.

The automaker did not provide details regarding the timeline for additional electric vehicle releases.

Moreover, JLR has acknowledged that it will continue producing traditional combustion engine Jaguars longer than originally planned. The F-Pace model is expected to remain in production until at least early 2026.

Chief Executive Adrian Mardell cited “weaker and inconsistent demand” for electric vehicles as a contributing factor to the delay, emphasizing that future launch schedules will depend on consumer acceptance.

This announcement coincided with Bentley’s recent decision to revise its electric vehicle targets, now planning to fully embrace zero-emission vehicles by 2035, five years later than previously intended. Bentley also revealed that its current customer base shows little interest in electric models.

Aston Martin has yet to solidify its own electric vehicle strategy, indicating that its customer demographic is similarly uninterested.

These developments were highlighted in JLR’s half-year financial report, which showed a 10 percent decline in profits during the second quarter, attributed to aluminium supply chain issues affecting many automotive manufacturers, including major German brands. Despite this downturn, profits for the six months ending September increased by 25 percent to £1.1 billion, with revenues remaining stable at £13.7 billion.

During this period, JLR’s vehicle production fell by 5,000 units to 185,000, primarily due to a decrease in existing Jaguar model production.

Regarding the future of Jaguar, Mardell mentioned, “Volumes will be much lower, transaction prices will be significantly higher, and the number of retail outlets will be notably fewer.”

He also indicated that JLR would be directing more investment towards its Range Rover and Defender brands, stating, “Investment in Jaguar will be proportionate to the size and scale of the opportunity. There will be less investment in Jaguar than there was ten years ago.”